So where to start ?

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Describing the audience likely to make purchases, but about generating a set of insights that can be used by marketing, sales, and product departments to make informed decisions and investments. more intelligent. Most businesses have multiple buyer personas. It is essential to know who these people are, what their problems are, where they are online, etc. The more you know, the better. This can help you break down your strategy into specific phases to target each buyer persona effectively, rather than taking a one-size-fits-all approach, which typically doesn't work in the B2B industry.

Take a look at our guide: Buyer Persona: How to Last Review Define Your Ideal Customer to learn how to define them for your audience and what information to collect. 2. Understand your sales funnel Before you can find the keywords your buyer personas are using and know how to rank for those keywords, you need to understand how your business's sales funnel works. Although the line between sales and marketing has been blurry for some time, analyzing your funnel may not be something you're familiar with.




Spend time talking with your sales team. Ask them to explain the funnel, how they think it works, the most successful touchpoints, etc. Dig deeper into your own sales data and analytics to determine how customers find your business. Collect key metrics like Customer Lifetime Value, average customer retention time, average time to place an order, and why customers leave. 3. Conduct keyword research around your personas Detailed keyword research forms the backbone of any successful B2B SEO strategy, and marketers who can dig deeper to find