Focusing only on advertising will likely

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Focusing only on advertising will likely become obsolete soon, but it will open other doors for marketers to create strong relationship programs using email marketing and meaningful content. Teams are going to have to make a bigger effort than simply buying information about last week's Google searches for shoes; They are going to have to earn their audience's data by providing value. If you need information on how to do this, check out our Email Marketing Guide . We also recommend signing up for our newsletter below, so you can receive the top marketing and business topics and trends delivered to your inbox every Friday (all with our expert take on what can impact your strategies).

Is Google Web Stories the new AMP? Is Google Web Telegram Number Data Stories the new AMP? Google Web Stories is a tool that offers brands a way to engage their audience in an immersive, personalized and interactive way with the proven success of the stories format. When Web Stories were introduced in 2018, people also referred to them as AMP Stories, since they use AMP (Accelerated Mobile Pages, a platform for optimizing mobile web browsing) as their technological foundation. But we also saw how AMP faded away due to some decisions by Google. It was no longer necessary to have AMP to get better website performance and better rankings in search results.





That being the case, many website creators and editors thought that this decision was a way for Google to further monopolize the Internet. Now, Google is trying to get more people to use Web Stories and this draws some comparisons to AMP, which received a similar boost in its early years. As Web Stories are a trending content format (similar to Instagram and TikTok stories), Google can benefit from more people using it as it can attract younger audiences. The question is: "Is Google Web Stories replacing AMP?" Maybe. However, there is a difference between Web Stories and AMP.