Specific influencer or several,

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It is worth trusting them. Of course, we i.e. the brand must have a strategy . We need to know who we want to reach. We also have to present our concept and goals to the influencer, but this is where our role should basically end. We simply have to trust the person we choose . She knows her audience best and speaks their language. If we start to interfere too much with the content appearing on the blog, Instagram account or Facebook, the effect may be opposite to the intended one. L is for legion instead of unit It may be difficult to achieve a consistent message when we choose a whole herd of smaller influencers instead of one person. Still, it's worth it - whyFirst, it will probably cost you less in the end. Secondly, reach and


engagement are two completely different things. When a person has millions of followers, it's hard to epect them all to make similar purchasing decisions. Meanwhile, small influencers tend to attract those who Singapore Mobile Number List are similar to them. Third, there is also the scale effect . One recommendation from one celebrity is one thing, and the mentions of a given product flooding everywhere are quite another. Because if everyone is talking about it, it's probably worth checking out. M is for measuring results Planning a campaign is definitely easier than measuring its effects. This is mainly done by agencies and market research companies. They have different methods of checking which campaign works and which doesn't. Such research is conducted by IQS in cooperation with TalentMedia, SmartScope and Kantar Millward Brown . They enable measuring effects such as " positive brand evaluation", "willingness to recommend", "brand trust" or the quality of the offer . N as simple solutions as possible However, the





easiest way to measure the effectiveness of influencer marketing is to... track how the sales bars are growing . If you want to check which specific strategy and which message translates best into money, the most convenient solution will be discount codes. Their use can be measured and tracked. Redirecting to the website directly from the influencer's profile works similarly. We can check how much purchases will be made by those who come to our website from this source and how much time they will spend on it. influencer marketing discount codes Oh how they rule the Internet Trends in Influencer marketing are the key to an effective advertising campaign - keeping your finger on the pulse is therefore the responsibility of every marketer. Fortunately, you do not .