Is SEO your most profitable marketing channel

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The following two reports from the dashboard shared at the beginning of the guide for your Google Analytics account tell us about the contribution of the different marketing channels to the achievement of web objectives. With this report we can definitively see at a glance if SEO is truly the channel that provides the most value per session and in aggregate to the entire online marketing strategy. To do this you must have objectives set and, as we have seen, give them a numerical value even if it seems somewhat crazy, since what is going to matter to us is in some cases not the number in question, but the differences between channels.


When we have previously defined that we can Special Database assign a value of to getting a blog subscriber, we do not mean that it is worth €, but now we can see what distribution is made between channels as part of this process around the objective. If we had not assigned a numerical value, right now we would have reports with a value/session of A shame being able to make decisions with such a simple gesture, don't you think? - Profitability of SEO compared to the rest of the marketing channels In the first report titled “What toll do we charge on each channel?”





We will see how many sessions each channel contributes (SEO, SEM, Social, References...) and, more importantly, what value each session has on average. And you will see that if you have a good networking strategy or generate quality content, you will drag referral traffic to the best positions in terms of value generation. All of this will help us to see the profitability of each campaign or department, in the case of being a company, or of actions and time dedicated in the case of being a person or small team.