Use a Countdown Timer on your Website

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3 – Send a Black Friday Email Campaign
Email marketing is an enduring form of advertising that gives great returns in comparison with other methods of connecting with your audience. You’ll need an eye-catching email subject line and a relevant message, including links to any Black Friday deals you are offering. Email marketing campaigns are ideal for building connections and you should aim to get your readers involved and engaged in your offering.

Email marketing works because it reaches out to people who have already australia mobile phone number engaged with your business – and running a promotion or competition to increase your mailing list is an excellent way to grow your reach here. However, you need to keep up the momentum by producing engaging, well-written content that appeals to your readers, perhaps introducing special incentives for returning customers, such as free shipping or a gift.



A countdown timer creates a sense of urgency and reminds your website visitors that your special deals are time-limited. It’s a simple way to drive interest in your special promotions and will make viewers feel that they are lucky to be offered the opportunity to benefit from the offers you make during this short time window. We recommend short ‘deal windows’ that encourage speedy purchases and give buyers the sense that they have secured a real bargain by showing up at the right time.

Black Friday deals are limited, by the nature of the event, to Black Friday and Cyber Monday sales, although some businesses create a full shopping weekend event and some offer deals in the days running up to Black Friday. The first step is to decide what you will offer and how you will make this appealing to your new customers, and then choose the time limit that will apply and let your customers know. Feeling that they are getting an authentic deal will make all the difference to purchasers, so it’s worth considering all angles when you are planning your Black Friday strategy.