You will find this information in the panel

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Also important for e-commerce, as this allows you to identify the geographical areas that generate the most inquiries or sales. Simply bid higher on locations that have potential, and lower bids on locations that don't convert (or even exclude them entirely). You can also create separate campaigns for your most profitable locations. Keyword analysis. It is an error to accept all keywords suggested by itself in the panel. There may be a situation where a campaign has words, but only words generate traffic.

A variety iskeywords should be selected, including brand, product and so-called C Level Contact List long tail, and then only those that generate conversions in the marketing campaign should be included. Also, remember to match suggest exact matches so that your ad will show for specific keywords; avoid general matches, which are budget intensive, and don’t forget about negative matches, which will prevent your ad from appearing on unwanted terms , such as competitor terms. Adjust broadcast time.



Check when your campaigns generate the highest number isconversions and create a special campaign just for them. As a result, you'll be able to enhance your promotions during the days, times, and even seasons they're most likely to be effective. Use a shared budget. In the case ise-commerce, running multiple campaigns under one account requires tedious calculations isdaily budgets for each ad to avoid exceeding the total budget, and errors can occur. In this case, use the budget sharing option and the budget will be automatically allocated based on the active campaign effectiveness.