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Email marketing campaigns achieve up tohigher ROI than generic spam campaigns Download the ebook Numbers in hand, therefore, if you want to be competitive in the current digitalized market, you will have to find a method to exploit the data at your disposal regarding the behavior of visitors on the company website, interactions on social media and purchasing habits and integrate them into the marketing strategy. How to implement it in B  B email marketing strategies To offer prospects and customers the hyper-personalized and positive experience.

That they have now learned to expect and appreciate, companies are no longer sufficient wedding photo editing service to limit themselves to segmenting contacts, but to consider the public individually as individuals. Creating a hyper-personalized B  B email marketing strategy means reflecting the interests and preferences of each individual user and to do so you need to listen to what customers have to say using the data available to create precise buyer persona profiles and tailor messages tailored for them.



I listen The advent and spread of the internet have made it possible to collect data that was previously unthinkable, thanks to the tracking of user clicks on advertising banners, visits to the company website , demographic information, purchasing habits and newsletter subscriptions. But while data can be integrated from a wide range of digital channels, social media leads the pack as the top sources that provide unique user insights. Thanks to the intrinsic ability to capture specific interests, 'likes', 'dislikes', behaviors, social.