Elements of the electronic marketing mix

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The product is considered the first element of electronic marketing. It refers to all things, whether tangible or intangible, that the consumer ultimately aims to acquire or benefit from in any way, to satisfy a specific desire or to satisfy his basic and secondary needs, whether they are (food, clothes, phones, etc.) Technical services, etc. In addition to providing these products to the consumer, he can determine their type, color, size, nature, and the shape he wants them to be in. Thus, electronic marketing was able to move the markets to each of us’s homes with complete ease.


E-marketing was able to display product prices to the consumer so Afghanistan WhatsApp Number that he could choose the appropriate product for him, and compare market products with each other. At a time when many merchants and importers are competing, the greatest choice remains for the consumer, who, thanks to e-marketing, has become aware of the details of the product and its competitors, which is He does not move the chair he is sitting on. Promotion : Electronic promotion is considered one of the most important things, if not the basic foundation of electronic marketing, which differs from traditional promotion.




As promotion is done through websites, and this represents a great advantage for electronic marketing, as the product reaches the target groups faster and more accurately. People : Although e-marketing is entirely online, the human hand and mastermind must be present for preparation, coordination, and publishing. Processes By this we mean all the operations and services carried out by the company, including providing products, displaying them, promoting them, delivering them to the consumer, and continuing to market them with advanced performance and distinguished product quality.