Brainstorm marketing concepts that work

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With or without sound. Add captions to video that involves talking or narration to help people follow what’s being said. And be sure to track the engagement rates of your videos, so you know what does and doesn’t work for your brand moving forward. Improve your content production strategy accordingly. Shoppable Videos Social media users are increasingly reluctant to completely interrupt their scrolling in favor of clicking through to another site to shop for a product that might have caught their eye.

For that reason, we’re seeing more and more video marketing trends that allow consumers to do both simultaneously. Shoppable videos are a great example. They are similar to traditional videos in that they’re designed ICTP Conference 2017 to attract and hold the viewer’s attention. However, they also periodically feature pop-up text or imagery that links out to products for sale at just the right moments. Not only are eCommerce brands everywhere creating shoppable.



Video content of their own, but key social media platforms — like Facebook and Instagram — have integrated shopping features of their own. This makes it possible for a social media user to discover video content that markets a particular item, easily view more information, and finalize a purchase without ever leaving the platform. Live Video Streaming Today’s consumers see the brands they buy from as trusted friends, and that being the case, they want to connect on the same level they’d expect to with anyone else they’re close to.