Send content that is relevant

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You'll be reaching hundreds of people at once, but your potential clients don't need to know that. As an additional argument, we can cite the following fact personalized letters are opened more often than other ones, and their response rate is higher . You have collected all this unique data. The email marketing platform allows the use of personification tokens. There are no excuses for sending generic emails that don't make the prospect feel special. Here are a few ways to personalize your newsletter Add a name field to the subject line and or greeting.

Where possible, include region specific information to the person's current life photo editing servies cycle Emails should only address the person's last interaction with your brand. Write about significant and or personal events, such as public holidays or birthdays End letters with the personal signature of the person not the company The call to action should lead to an offer that the reader will find useful Automation.



Automation puts list segmentation to work. Once you create specific subgroups, you can automatically send highly targeted emails. There are several methods for this. . Autoresponders Autoresponders are a series of emails that are automatically triggered by a specific action, such as downloading an e book. Compose your letters taking into account the recommendations discussed above so that they are useful and interesting for readers.