The three phases of the buying cycle

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Copy errors In today's business email marketing , customers want valuable information, not direct sales. Let your copy make it clear that you care about giving useful things to customers, not just selling them with cold sales. Focus on products and not customers It is a similar error to the previous point. It's okay that in your campaigns you put a promotion or an article that you want your customers to keep in mind.

Don't forget who matters most and therefore, in what language you should speak to them. The email is too long Remember that you are not the owner of your clients' time. Focus on concise email marketing campaigns Digital Marketing Service that get straight to the point, with links in case they want to continue reading information, don't make emails that last forever. Forget to use images Love enters through the eyes.



In email marketing strategies for companies you should never forget to have good quality images that catch the attention of readers, only then will you be able to captivate them. Email marketing campaigns are sent inconsistently Don't send too many emails, a daily one could be a bad choice. It is recommended to do it once a week, or once every fifteen days, as long as you are consistent.