How to attract customers to the beauty salon in 2024

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In today’s competitive business, it is necessary to develop effective marketing strategies and optimize business processes in order to attract and retain customers. Today we will look at several important steps that will help attract customers to the beauty salon in 2024 and ensure the successful operation of your business.
Definition of the target audience of the beauty salon
Before starting the development of marketing strategies, it is necessary to clearly determine the target audience of your beauty salon. Who is your main customer target group? Possible segments can be wealthy businesswomen, women of different age groups and social groups, adolescents and young people, men and others. Explore your current customer base, conduct market surveys and analysis to better understand the preferences and needs of your target audience. Be sure to take into account the status of your salon, the average check and the category of women who can afford these services, and how often she can afford them.

A woman of 25-45 years is a bad shopify website design  portrait of the CA. A woman, lives in ninekino, works from 10 to 18, the average level of earnings, there are children, plays sports in the studio next door, loves ... - this is more like a portrait and you need to do as much as possible. This will help you to get to know your audience better, get to know its weaknesses and pain and put pressure on them in advertising, as well as customize this ads more carefully at your audience.
How to determine your target audience: the most detailed instructions
Development of online presence and recording services
In today’s digital world, it is necessary to actively use online platforms to promote your beauty salon. Create an attractive and informative site where customers can find useful information about your services, prices, work schedules and contact information. Provide online recording so that customers can easily and comfortably record for the reception.




By the way, some CRM (for example, yclients) can be integrated with online cards (Yandex Cards, 2GIS), in this case, the client directly through the cards will be able to make an appointment for a visit in 2 clicks. It is much more convenient than walking on websites and social networks, looking for contacts, save and trying to write or call, wait for an answer, etc.
Expansion of the range of services
Consider expanding the range of services to attract more customers and meet the diverse needs of your audience. Additional services may include manicure, pedicure, massage, spa treatments, supplemented hair health services, and may be advice from body care professionals, hair, face and others. Carefully study the demand in the market and analyze the competition to determine the most sought-after services.