They probably won't buy a handbag that costs two

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My colleague Amelie wrote an interesting article about this (about employer branding ). Question: Will I really sell more through influencer marketing? Neele : Influencer marketing can boost sales. However, the prerequisite for this is that it is authentic and that the influencer's target group fits the product. This means that a fashion influencer can of course sell fashion very well, of course! But probably also accessories and other stylish products, such as furniture and other furnishings.


But you should keep in mind: Will the influencer's target group just click “Like!”, or will they actually buy it!? A typical problem is that companies say: “We got such a reach boost from Influencer XY. But our problem now is Special Data to monetize the whole thing.” Well, the problem can have various causes. For example, tracking may be missing and you cannot understand: How many people saw the influencer's post and then actually made a purchase? Another problem could also be that the post was not targeted at all. This means that there was no direct reference to the shop, or the product was not highlighted that clearly. These are possible problems.



We can help you! Are you looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding inquiry. Contact us However, it is more likely that the target group does not fit the product at all. For example, a fashion influencer with an incredible number of fans and they are all underage. , three, four, five thousand euros. Mom and Dad will say: “Uh, save that yourself!” Big brands can of course afford this and say “We are investing today in our buyers of tomorrow in ten or fifteen years, who will then be able to afford the handbag”.