There is a possibility that Instagram will be operated differently than expec...

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Post content that emphasizes your company's strengths in accordance with the characteristics of each SNS . For example, Mitsukan Co., Ltd., which handles brewed vinegar and seasonings, has developed an Instagram strategy targeting housewives. She posts simple recipes using ``ponzu sauce'' and ``simple vinegar'' with images, which are gaining popularity. Reference: Instagram “ Mizkan [Official] ” In addition, Suntory, which sells the popular alcoholic drink Horoyoi, is running a campaign that appeals to young people. The creative linked to the commercial and the follow and repost campaign created a great response. Reference: X " Suntory Horoyoi " The key is to create high-quality content for SNS , just as you create content for your company's website and owned media .

Please be aware that if your content is of low quality or misa Laos Phone Number Data ligned with your target audience, you may not get sufficient results even if you post it on SNS. Utilize social media share buttons within content There is also a way to encourage the spread of content on SNS by using share buttons installed within the content . This is a strategy to have users who view Youtube or owned media spread the content on their own SNS. Since your company will be recognized by the followers of those users , you can expect a high effect even at a low cost by taking advantage of the spreading power of SNS. SNS share buttons should be selected according to the user target and content characteristics.



It would be a good idea to install a share button for Facebook or X if it is for BtoB, or Instagram or TikTok if it is for young people. To utilize SNS for content marketing, the key is to collaborate with other channels tailored to your goals . If you are in charge of a company that is concerned about overall strategy planning and execution, please contact StockSun. Shotaro Yamazaki Shotaro Yamazaki When using SNS in content marketing, the key is how well you can design the path from content contact to dissemination on SNS. You need to understand your target users correctly and develop content marketing tailored to them. We will make full use of over 10 years of web marketing experience to support SNS strategies tailored to your business.