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The number of hashtags must not exceed the limit of Stories are a great way of grabbing the attention of Instagrammers. It is a great platform to highlight some valuable information and inform your followers about what you have been up to lately. Especially if you’re a small brand, you can get your message noticed faster and more effectively with stories Some interesting statistics about Instagram stories are: Brands are publishing Stories on average days a month Half of the brands are using videos in Stories Publishing up to stories a day leads to better results Brands with a small audience reach more than of their followers with Stories
Images underperform videos by having a higher tap-forwards rate of on Stories Pictures in Stories get more drop-offs compared with videos The highest drop in Stories happens between Lebanon Phone Number Data and stories within a day people out of , Stories viewers reply to Stories This offers some insights into how to optimize brand stories, how many stories to publish daily or why it’s important to leverage video stories. You can put up a high-resolution picture with minimal content about your product as your story. You can also introduce some calls-to-action buttons in the story, like ‘Swipe Up’ which will take the viewers to your Instagram page or your website. Go Live The best way to show that a brand cares about its customers is to engage regularly with them.
Did you know that of people would rather watch live video from a brand than read a blog? That’s because live streaming brings a face and name to your brand. It makes it human and relatable. This has a huge impact on increasing the connection between your audience and your company. And as far as reach and brand visibility is concerned, one impactful advantage is that when you go live, you will be featured right at the beginning of the Instagram story section. Your followers will also receive a notification through which they will join your live feed. You can go live from your company page to announce a product launch or talk about your product offerings, while also showcasing company values.
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