I’ve seen gifs work particularly well for B2B lead generation,

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Takes much more time and preparation in order to ensure that it achieves the same effect if not better. A video gives the user more information; however, in an age of diminishing attention spans less can be more. This, of course, changes entirely if your goal is simply user engagement—but more on how to choose formats based on your marketing goals later. Just be aware that the amount of effort that needs to be put into said piece of creative may not be worth it to an advertiser with a limited budget.Advantages.

Videos can be powerful from both a branding and lead Egypt Phone Number List generation perspective. When you have the resources to create multiple video variations, you can learn a lot about your target audiences.Disadvantages: Creating a compelling, concise, and on-brand video that will achieve a desired goal outside of clicks and engagement can be difficult to achieve for many advertisers (especially smaller ones). Videos can take quite a deal of effort to produce with limited design support—if that’s your business.





Iook for tools to help create video content. And keep in mind that a video won’t instantly out-perform static or carousel creative just based on its format.Gifs: An alternative to having to produce a full 15-second to 60-second video content would be to create a gif. A gif can be saved as an .MP4 format and uploaded just as you would with a video. Like a single static image, a gif can convey enough information within a short period of time without having to rely on long-form information-dense creative effort. particularly when physical products are being marketed.Facebook carousel image ad sizesSize.