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Let's start by asking ourselves what awareness means . In Italian we could translate this latest marketing English with the expression "making the brand known". Are you interested in this topic? With this article I will show you where you need to start. Here are 5 tips for companies that want to start taking care of their recognisability .

There is no Awareness without Brand If I say “apple” to you, you might think of a well-known brand of smartphones and computers. If I draw an “M” for you with a yellow marker on a red sheet Job Function Email List of paper, you might think I'm referring to a fast food chain. If I show you an illustration of a panda, you might remember a global organization that works to protect animals and the environment.



These are three examples of Brand Awareness . The strength of the most famous companies in the world is that of being present in the minds of a very large audience, transforming their logo into a symbol. According to the well-known brand awareness pyramid of the American economist David Allen Aaker, these are the "top of mind" brands those brands that are present in the minds of all of us.