標題: there are two types of campaigns [打印本頁] 作者: Robiul65465 時間: 2024-3-5 16:52 標題: there are two types of campaigns Paid SEO via sponsored links is a way to benefit from search potential (Google, Bing, Facebook) to generate qualified contacts. The objective is to acquire new customers by targeting intentional Internet users (actively searching): you thus reach your core target and reduce your customer acquisition cost. The strategy is adapted to the specific needs of each point of sale. In paid SEO , geolocalized and declarative . For greater clarity, let's imagine for a moment that you are a network leader who wants to increase the sales of your windows in Angers. You will be able to launch these two types of campaigns: Geolocalized campaigns: this involves targeting specific geographic areas.
For example, you will be able to buy the keyword “windows” only Korea Phone Number Data in the city of Angers. Declarative campaigns: here we buy the city and the keyword (“Angers window”), but targeting is done across the whole of France. Thus, we target people who have carried out research from other places in France. By operating these two types of campaigns in synergy, you will be able to reach a large number of particularly qualified prospects, regardless of how your franchise operates. The goal ? Create a national network and an additional finer network depending on the member areas to densify your presence .
Also read: Franchise: the challenges of local and national animation of its network of points of sale It thus becomes possible to work nationally thanks to geolocalized campaigns using the main keywords of your activity without city data, with a budget injected by the head of the network or by the franchisees. Declarative campaigns can be adjusted according to the member's budget and catchment area. Another way to combine these campaigns is by “life zone” . So, if you have three members in the same department, it may be interesting to work on a geographic campaign in the different cities covered by the members.
