Google Search Traffic Decline While Google search ad traffic is down across a...
Hese sedentary behaviors also make us much less mobile when searching, and our paid search campaigns are showing a significant drop in mobile search traffic.it's being felt much more strongly on mobile and tablet devices than on desktop devices. Since Monday, March 16, mobile traffic is down an average of 24% from the last week of February. Tablet traffic also dropped 19% during the same period.Desktop traffic was more stable, down 18% during the Bolivia WhatsApp Number week and just 7% over the weekend. As U.S. mobile traffic plummets, this is starting to erode core tenants of Google's own "mobile-first" philosophy. Traffic on mobile devices is generally cheaper for PPC advertisers, so this shift has meaningful implications for PPC strategies in the coming weeks.
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What to do about it: Adjust your PPC campaigns to reduce mobile traffic 1. Revisit your device bid adjustments You may have set mobile bid adjustments in the past using relevant data at the time, but given the rapid changes in the search landscape, it might be worth revisiting Current device bid adjustment. As more searchers return to their desktops after spending time indoors, expect their performance on the device to change dramatically.
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